General path
Define the audience, shape the offer, launch, measure and improve.
Operating family 3 of 19
Marketing & Commerce
Marketing & Commerce: Turn market knowledge into measurable demand, sales and loyalty. Explore its applications, workflow, metrics and practical context in the Mega Alpha Application Center.
Family role: Turn market knowledge into measurable demand, sales and loyalty.
Core metrics
Acquisition cost, conversion rate, customer value, retention.
Users
Marketing, commerce, content and growth teams
Practical example
A campaign is not measured by clicks alone. The platform connects advertising with the lead, sale, margin and return.
Applications in this family
019
MEGA Campaigns
Campaigns
Plans campaigns with budget, audience, message and outcome.
View details020
MEGA Content
Social Studio
Organizes the calendar, library, approvals and multi channel publishing.
View details021
MEGA Ads
Advertising Hub
Connects campaigns, leads and cost.
View details022
MEGA Forms
Smart Forms
Changes form questions according to the customer response.
View details023
MEGA Voice
Voice of Customer
Runs satisfaction surveys and captures reasons for purchase or withdrawal.
View details024
MEGA Booking
Bookings
Manages appointments, capacity, deposits and reminders.
View details025
MEGA Store
Unified Commerce
Connects catalogues, orders, sales channels and one customer profile.
View details026
MEGA Subscriptions
Subscriptions
Manages plans, recurring billing, upgrades and cancellations.
View details027
MEGA Loyalty
Loyalty
Creates rewards, segments and offers based on value and behaviour.
View detailsShared operating workspace
01
Guided start based on the user goal
02
Structured fields and records
03
Customizable examples and templates
04
Clear workflow stages
05
Owner, due date and financial value when needed
06
Reviewable change history
07
Performance indicators tied to the outcome
08
CSV export when required
09
Controlled handoff to MEGA CRM
10
Connection to the execution and follow up center
Frequently asked questions
What is the role of this family?
Turn market knowledge into measurable demand, sales and loyalty.
How do the family applications work together?
The applications share data, workflows and permissions and can hand records to CRM, execution and performance services.
Can an organization start with one application?
Yes. It can start with one focused application and add others as the operating need becomes clear.